If you are new to internet marketing, PPC marketing is one way of promoting your website that has been proven to work. Pay per click is an advertising model, which is often used by search engines to direct traffic to specific web pages, where an advertiser pays the publisher each time the link is clicked on. It is often the case that the publisher will display sponsored links within the text of an article or post. This increases the visibility of the publisher and generates more clicks through to the advertiser’s website. This is what makes pay per click advertising such a potentially lucrative way of making money through online marketing.
There are many aspects that go into PPC campaigns and one of these is the purchase of keywords. Keywords must be carefully selected in order to generate a high return on investment. These keywords should relate to the product or service that you are selling. It is always a good idea to conduct some keyword research before launching a PPC campaign so that you can select the best keywords that will bring you the highest click through rates and ultimately, the highest revenue. One of the things that many PPC advertisers do not take into consideration is the importance of the relevancy of their keywords to their campaigns.
It is important to carefully select keywords for your PPC ad campaigns, as the words used in the domain name of your campaign will also be seen in your landing page or the URL that customers will click on to arrive at your site. The relevancy of a keyword list is especially relevant when it comes to pay per click campaigns. Therefore, it is important to carefully consider your target audience, the competition that you face and your desired conversion rates. If you fail to make these considerations, you will quickly find that your PPC campaigns will be ineffective.
Another aspect that you need to be careful with regards to the relevancy of your keywords is the impression that your ads give to the impression that you are providing. For example, if you are advertising PPC services for financial services, you need to ensure that your PPC ads do not give the impression that you are trying to promote loans, mortgages or credit cards. Instead, you should strive to give the impression that your ads are geared towards helping a client manage his finances. If your PPC marketing campaign generates the impression that you are offering credit cards to its customers, chances are that this is precisely what your clients will think.
It goes without saying that the words used in an advertisement are extremely important. This is because the words used have a huge impact on the impressions that your PPC ads create. For example, PPC adverts that are wordy or filled with emotional content will almost certainly make people wonder if your business is legitimate or not. Conversely, PPC adverts that are short and concise may seem like they do not carry any value, but they actually are very effective in giving you the desired impression share. Therefore, always strive to create the right kind of impression share in your PPC adverts by choosing keywords that have the right power of impact on your potential customers.
The power of keywords however is relative and depends on the strength that each keyword has. In general, the best keywords to use are those which have the highest conversion rates on the Google search engine. However, the rates of conversion vary across different markets so it is important to look at different market segments to see which keywords convert the best. For this reason, PPC marketers often test their ads across various market segments to find out which keywords generate the most impressions.
You can easily gauge how effective your PPC marketing campaign is by tracking how many impressions your PPC adverts generate from your competitors’ PPC ads. Although you may be able to observe trends in the number of impressions, you cannot directly measure the performance of your PPC adverts based on this metric. However, you can get a good idea of how successful your competitors are in driving loads of traffic to their websites through their PPC campaigns by closely monitoring their website stats.
Another useful metric to track is the click through rate of your PPC ads. This is one of the most commonly used metrics in online advertising and the ad group that show how effective your PPC ads are. Click through rates (CTR) are calculated based on how many times your PPC ads are displayed on a webpage, where they land after being displayed, how long they stay on the site, how many times they are clicked on, and the number of times a visitor makes a purchase after viewing your PPC ads. It is a good idea to compare your CTRs across a variety of ad groups to find out what ad group is performing best. Your competitors’ CTRs will also give you an indication of how well you are matching keywords with ads.